Act-On vs Freshmarketer
Act-On
act-on.com
Freshmarketer
freshworks.comSide by side
| Figure | Act-On | Freshmarketer |
|---|---|---|
| Price from | $900/mo | $15/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 3 |
| Spec score · Marketing Automation Software | 8.1 (#44) | 9.1 (#7) |
| Channels | Automated campaigns can span email, SMS, web, social media, events, and direct mail. | It supports email, SMS, WhatsApp, live chat, Apple Message for Business, Google Business Messages, LINE, Instagram direct messages, Facebook Messenger, and social media campaigns. |
| CRM integrations | multiple | native |
| Customer journeys | Yes | It provides automated, cross-channel customer journeys. |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Headquarters | Portland, Oregon, United States | San Mateo, California, USA |
| Integrations | Listed CRM integrations include Salesforce, Dynamics, Sugar, NetSuite, and Zendesk, with bidirectional data integration. | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. |
| Lead scoring | Yes | Yes |
| Security | Act-On lists ISO 27001 certification and supports SAML-based single sign-on and multi-factor authentication services. | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. |
| Support | Live technical support is available through live chat, phone, Zoom, and the support site; premium packages offer faster response times and additional training and guidance. | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. |
Plans
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.