ActionLab Analytics vs Umami
ActionLab Analytics
actionlabanalytics.com
Umami
umami.isSide by side
| Figure | ActionLab Analytics | Umami |
|---|---|---|
| Price from | $14/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 4 |
| Spec score · Web analytics tools | 8.7 (#22) | 9.1 (#10) |
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | The integrations page lists WordPress, Squarespace, Wix, Webflow, Ghost, Framer, Shopify, WooCommerce, and multiple frameworks and hosting services. | The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs. |
| Privacy | The privacy policy says tracking uses no cookies or fingerprints and does not collect visitor personal identifiers; session IDs are stored in tab-scoped sessionStorage. | Umami says standard web analytics uses no cookies, does not track visitors across websites, and does not collect directly identifying information or sell data. |
| Product | ActionLab describes itself as a website analytics product that synthesizes analytics and sends actionable insights and recommended next steps by daily email. | Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue. |
| Security | The privacy policy lists TLS encryption, bcrypt password hashing, short-lived JWTs, role-based access controls, API rate limiting, and hashed API keys. | Umami Cloud connections use HTTPS and TLS, and customer accounts, teams, websites, and analytics data are logically separated. |
Plans
In their own words
ActionLab Analytics
ActionLab Analytics has no write-up on Specifiction yet; its figures are above.
Umami
Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.