Actito vs Listrak
Actito
actito.com
Listrak
listrak.comSide by side
| Figure | Actito | Listrak |
|---|---|---|
| Price from | €1,750/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 2 |
| Spec score · Customer Journey Orchestration Software | 8.1 (#9) | 7.9 (#11) |
| Spec score · Marketing Automation Software | 7.9 (#56) | 8.2 (#40) |
| AI features | Actito lists predictive scoring, best-send-time prediction, product recommendations, automatic A/B testing, and an AI assistant for editing and adapting campaign content. | Listrak Intelligence includes AI-powered product and content recommendations, predictive segmentation, an SMS assistant, replenishment, send-time optimization, dynamic content, and coupon management. |
| Channels | Actito lists email, SMS, transactional email and SMS, app and web push, in-app and pop-up, WhatsApp, digital wallet, audience ads, call centre, and print; RCS is marked coming soon. | The platform supports email, SMS, MMS, RCS, push notifications, web, and social audiences. |
| Company history | Actito says it was founded in Belgium, with its history page placing its origins in 2000–2005. | Listrak says it was established in 1999. |
| Customer data | The platform unifies customer data into profiles and supports no-code audience segmentation using demographic, language, and behavioural data. | Listrak unifies customer data and identities into profiles used for segmentation and cross-channel activation. |
| Headquarters | Oslo, Norway | Listrak lists its headquarters at 100 West Millport Road, Lititz, Pennsylvania 17543. |
| Integrations | Actito says it offers native connectors for common CRM, e-commerce, and data platforms, and provides an online technology-partner directory. | Listrak lists Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, loyalty, CRM, CDP, review, and payment integrations. |
| Lead scoring | Yes | Yes |
| Product | Actito describes itself as a customer engagement and marketing automation platform for designing, orchestrating, and optimising personalised customer journeys across channels. | Listrak is a cross-channel marketing platform purpose-built for retailers and ecommerce brands. |
| Security | Actito states that it has ISO 27001 certification, complies with the NIS 2 Directive, and uses multi-factor authentication, encryption, role-based access controls, and threat monitoring. | The security policy states that platform and API communications use HTTPS with TLS 1.2 and data at rest is encrypted with AES-256. |
| Support | The pricing page includes standard support with Premium and Premium+, and extended support tailored to the team with Enterprise. | Listrak lists 24/7 technical support by phone, weekday live chat, and business hours of Monday through Friday, 8:30 a.m. to 8:30 p.m. Eastern Time. |
Plans
In their own words
Listrak
Listrak is a web-based cross-channel marketing platform for retailers and ecommerce brands. It combines customer data and identity resolution into a single customer view for targeting and real-time activation across email, SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome, activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence provides AI-powered product and content recommendations, predictive segmentation, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, real-time targeting, landing pages, preference centers, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, and split tests. Integrations include Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, and webhooks. Security features include TLS 1.2, AES-256 encryption at rest, SAML single sign-on, mandatory two-factor authentication, and account lockout. Pricing is on request.