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SPECIFICTION
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Actito vs Oracle Responsys

Actito

actito.com

Oracle Responsys

oracle.com

Side by side

FigureActitoOracle Responsys
Price from€1,750/mo$0.17/mo
Free plan——
Free trial——
Open source——
WebYesYes
iOS—Yes
Android—Yes
APIYesYes
Plans published31
Spec score · Customer Journey Orchestration Software8.1 (#9)8.2 (#8)
Spec score · Marketing Automation Software7.9 (#56)8.6 (#17)
ChannelsActito lists email, SMS, transactional email and SMS, app and web push, in-app and pop-up, WhatsApp, digital wallet, audience ads, call centre, and print; RCS is marked coming soon.Campaign Designer supports email, SMS, mobile app push and in-app messages, and web push.
HeadquartersOslo, NorwayAustin, Texas, USA
IntegrationsActito says it offers native connectors for common CRM, e-commerce, and data platforms, and provides an online technology-partner directory.Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace.
SecurityActito states that it has ISO 27001 certification, complies with the NIS 2 Directive, and uses multi-factor authentication, encryption, role-based access controls, and threat monitoring.Security features include access controls, data redaction, encryption at rest, HTTPS REST APIs, and secure file transfer options.

Plans

Actito

  • Premium€21,000 a year
  • Premium+€49,000 a year
  • EnterprisePriced on request

Actito pricing →

Oracle Responsys

  • Marketing Automation Responsys Enterprise Cloud Service$2 a year

Oracle Responsys pricing →

In their own words

Actito

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Oracle Responsys

Oracle Responsys has no write-up on Specifiction yet; its figures are above.

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