ACTIVATE vs Boostpoint

ACTIVATE is NAS Recruitment Innovation’s cloud-based recruitment marketing platform, combining branded career sites, candidate CRM, AI chat and recruitment analytics. Career sites offer branded content, job search and job-family content, with responsive design and tools for multi-location employers, including geographic filtering and location-specific pages. The CRM organizes candidates, supports email and text campaigns, automates messaging and syncs candidate information with an ATS. Chat answers candidate questions, recommends jobs and captures leads into the CRM. Analytics cover site performance, source attribution, visitor conversion and behavior, campaign results, track-to-apply measures, cost per apply and applicant-funnel visibility. ACTIVATE is designed to complement an existing ATS; NAS handles setup and maintains vendor API connections. Listed integrations include Workday, Greenhouse, iCIMS, UKG, Oracle, SAP SuccessFactors, Taleo, SmartRecruiters and Workable. It is aimed at mid-size and enterprise employers, including multi-brand organizations. NAS reports a client renewal rate above 90% and one in three visitors starting an application. Pricing is on request.

Boostpoint is a web service for employers hiring frontline, hourly, and skilled workers. It turns job openings into social advertising, collects applicants through a short mobile application, and routes them to an ATS, its in-app CRM, an export, or email. Attract is a managed service that creates and runs campaigns from submitted job descriptions on Facebook and Instagram; TikTok access is in beta. Programmatic creates individual ads from ATS or XML-feed jobs and starts or stops them as openings change. Connect adds automated SMS follow-up, interview scheduling, re-engagement, and recruiter-inbox replies. Applicants answer screening questions and do not need to attach a resume file. ATS and XML connections are supported, including a live integration listed in the Phenom marketplace. Subscription prices are quoted by job volume, while advertising is separate; Boostpoint recommends at least $750 monthly per job category. Both charges appear on one invoice, and customers do not pay Meta directly.