ACTIVATE
nasrecruitment.com
What it is
ACTIVATE is NAS Recruitment Innovation’s cloud-based recruitment marketing platform, combining branded career sites, candidate CRM, AI chat and recruitment analytics. Career sites offer branded content, job search and job-family content, with responsive design and tools for multi-location employers, including geographic filtering and location-specific pages. The CRM organizes candidates, supports email and text campaigns, automates messaging and syncs candidate information with an ATS. Chat answers candidate questions, recommends jobs and captures leads into the CRM. Analytics cover site performance, source attribution, visitor conversion and behavior, campaign results, track-to-apply measures, cost per apply and applicant-funnel visibility. ACTIVATE is designed to complement an existing ATS; NAS handles setup and maintains vendor API connections. Listed integrations include Workday, Greenhouse, iCIMS, UKG, Oracle, SAP SuccessFactors, Taleo, SmartRecruiters and Workable. It is aimed at mid-size and enterprise employers, including multi-brand organizations. NAS reports a client renewal rate above 90% and one in three visitors starting an application. Pricing is on request.
Spec sheet
- Product
- ACTIVATE is NAS Recruitment Innovation's proprietary cloud-based recruitment marketing platform.Read 1 Oct 2026 · nasrecruitment.com
- Audience
- ACTIVATE is built for mid-size and enterprise employers, including complex multi-location and multi-brand hiring organizations.Read 1 Oct 2026 · nasrecruitment.com
- Privacy
- ACTIVATE websites use essential, analytics and marketing cookies, and NAS states it shares collected data only with the hiring organization for which it was collected.Read 1 Oct 2026 · nasrecruitment.com
- Compliance
- NAS's California privacy notice describes CCPA rights including access, deletion, opt-out and non-discrimination.Read 1 Oct 2026 · nasrecruitment.com
- Support
- NAS says its experts hold regular meetings with customer teams to evaluate efforts and provide actionable insights and plans.Read 1 Oct 2026 · nasrecruitment.com
- Headquarters
- Ohio, United StatesRead 23 Sep 2026 · nasrecruitment.com
- AI chat
- ACTIVATE Chat provides personalized conversations, answers candidate questions, recommends jobs and captures candidate leads into ACTIVATE CRM.Read 1 Oct 2026 · nasrecruitment.com
- Analytics
- ACTIVATE Analytics provides dashboards and tracking for career-site performance, cost per apply, applicant conversion and track-to-hire metrics.Read 1 Oct 2026 · nasrecruitment.com
- Analytics support
- NAS says it implements tracking, builds dashboards with real-time access and meets regularly with clients to interpret analytics and recommend next steps.Read 1 Oct 2026 · nasrecruitment.com
- Application result
- NAS reports that an average of one in three visitors to an ACTIVATE career site starts an application.Read 1 Oct 2026 · nasrecruitment.com
- ATS integration
- Open jobs sync automatically from an ATS into ACTIVATE multiple times daily, while applicant data and source attribution flow back to the ATS.Read 1 Oct 2026 · nasrecruitment.com
- Candidate CRM
- ACTIVATE CRM organizes candidates, supports email and text campaigns, automates messaging and syncs candidate information with an ATS.Read 1 Oct 2026 · nasrecruitment.com
- Career sites
- Career sites provide intuitive job search, job-family content, responsive design and ATS integration.Read 1 Oct 2026 · nasrecruitment.com
- Chat
- ACTIVATE Chat uses AI to answer candidate questions, recommend jobs, guide visitors and capture leads into the CRM.Read 1 Oct 2026 · nasrecruitment.com
- Core components
- The platform includes a branded career site, candidate CRM, AI-powered chatbot and recruitment analytics suite.Read 1 Oct 2026 · nasrecruitment.com
- CRM
- ACTIVATE CRM supports candidate lists, interest forms, campaign monitoring, automated email and text campaigns, and two-way messaging.Read 1 Oct 2026 · nasrecruitment.com
- Employer sizes
- ACTIVATE supports large, multi-location employers with geographic job filtering, location-specific landing pages and multi-brand career-site configurations.Read 1 Oct 2026 · nasrecruitment.com
- Hosted service
- NAS builds and hosts individually branded career-related websites using ACTIVATE proprietary SaaS job-search functionality.Read 1 Oct 2026 · nasrecruitment.com
- Industries
- ACTIVATE is used by employers in healthcare, retail, restaurant, manufacturing, education and financial services.Read 1 Oct 2026 · nasrecruitment.com
- Integration coverage
- NAS says ACTIVATE has direct integrations with ATS platforms including Workday, Greenhouse, iCIMS, UKG, SAP SuccessFactors, Taleo, SmartRecruiters, Paylocity and Workable.Read 1 Oct 2026 · nasrecruitment.com
- Integration maintenance
- NAS maintains vendor API connections and says customers need no custom code or ongoing internal IT maintenance.Read 1 Oct 2026 · nasrecruitment.com
- Privacy and processing
- NAS states that it is headquartered in the United States and that personal information it collects may be processed in the United States.Read 1 Oct 2026 · nasrecruitment.com
- Privacy rights
- NAS’s privacy policy describes access, correction, deletion, objection or restriction, portability, consent withdrawal and automated-decision-making rights for applicable individuals.Read 1 Oct 2026 · nasrecruitment.com
- Product scope
- ACTIVATE is NAS Recruitment Innovation’s proprietary cloud-based recruitment marketing platform combining career sites, candidate CRM, AI-powered chat and recruitment analytics.Read 1 Oct 2026 · nasrecruitment.com
- Renewal rate
- NAS reports that ACTIVATE has a client renewal rate above 90%.Read 1 Oct 2026 · nasrecruitment.com
- Results
- NAS reports a 90%+ client renewal rate, a 7% average year-over-year increase in application completion and one in three visitors starting an application.Read 1 Oct 2026 · nasrecruitment.com
- Supported ATS
- NAS lists direct integrations including Workday, Greenhouse, iCIMS, UKG, Oracle, SAP SuccessFactors, Taleo, SmartRecruiters and Workable.Read 1 Oct 2026 · nasrecruitment.com
Strong points and limits
Strong points
- Combines career sites, CRM, AI chat and analytics.
- CRM supports email and text campaigns.
- Lists direct integrations with major ATS platforms.
- Supports multi-location and multi-brand career sites.
- Tracks source attribution, conversion and applicant funnels.
Limits
- Pricing is available on request.
- The platform is designed to complement an existing ATS.
Who it suits
ACTIVATE is aimed at mid-size and enterprise employers, especially organizations hiring across multiple locations or brands. It suits teams seeking career sites, candidate communications and recruitment analytics alongside an existing ATS.
Verdict
ACTIVATE brings candidate-facing sites and communications together with analytics and ATS syncing. Employers should confirm pricing and integration fit for their ATS.
Where Specifiction places it
- Recruitment Marketing Software#9 of 277.7
