ACTIVATE vs HireSocial by CareerArc

ACTIVATE is NAS Recruitment Innovation’s cloud-based recruitment marketing platform, combining branded career sites, candidate CRM, AI chat and recruitment analytics. Career sites offer branded content, job search and job-family content, with responsive design and tools for multi-location employers, including geographic filtering and location-specific pages. The CRM organizes candidates, supports email and text campaigns, automates messaging and syncs candidate information with an ATS. Chat answers candidate questions, recommends jobs and captures leads into the CRM. Analytics cover site performance, source attribution, visitor conversion and behavior, campaign results, track-to-apply measures, cost per apply and applicant-funnel visibility. ACTIVATE is designed to complement an existing ATS; NAS handles setup and maintains vendor API connections. Listed integrations include Workday, Greenhouse, iCIMS, UKG, Oracle, SAP SuccessFactors, Taleo, SmartRecruiters and Workable. It is aimed at mid-size and enterprise employers, including multi-brand organizations. NAS reports a client renewal rate above 90% and one in three visitors starting an application. Pricing is on request.

HireSocial by CareerArc is a web-based social recruiting platform for talent acquisition teams creating branded job and employer-brand posts. It can sync an ATS and career site to generate captions and images for users to edit or approve, then schedule posts across connected company, recruiter, and employee profiles. Company profiles are supported on LinkedIn, Facebook, X, and Instagram; personal recruiter and employee profiles are supported on LinkedIn and X. A dashboard tracks total clicks, profile clicks, post clicks, time saved, and leaderboards. Growth and Enterprise include ATS/XML feed autosync and recruiter job sync; job scraping is an add-on when no XML feed is available. Starter costs $167 a year, billed annually, for up to 10 jobs, one user plus profile, and unlimited publishing. Growth costs $834 a year, billed annually, with unlimited jobs, profiles, and publishing. Enterprise has an annual commitment and lists advanced campaigns and analytics, an advanced content calendar, and a dedicated CSM, but no price. A 30-day trial is limited to 10 jobs, which can be swapped during the trial.