ActiveCampaign vs ActiveTrail
ActiveCampaign
activecampaign.comActiveTrail
activetrail.comSide by side
| Figure | ActiveCampaign | ActiveTrail |
|---|---|---|
| Price from | — | $9/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 7 | 7 |
| Spec score · Marketing Automation Software | 8.7 (#14) | 8.9 (#11) |
| Spec score · Email Marketing Software | 8.7 (#23) | 9.2 (#3) |
| Spec score · Email marketing tools | 8.7 (#25) | 9.1 (#11) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2003 | ActiveTrail says it began in 2004 as a RealCommerce group side project. |
| Free plan | No | No |
| Headquarters | Chicago, Illinois, United States | Tel Aviv, Israel |
| Landing pages | Yes | ActiveTrail includes a landing-page builder with signup forms for lead capture. |
| Mobile app | An ActiveCampaign mobile app is listed among platform features. | ActiveTrail describes a mobile reporting app for iOS and Android that requires an active account. |
| Audience segmentation | Yes | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. |
Plans
ActiveCampaign
- StarterPriced on request
- PlusPriced on request
- ProPriced on request
- EnterprisePriced on request
- AdvancedPriced on request
- CorePriced on request
- PremiumPriced on request
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveCampaign
ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages, and A/B testing. The listed native integrations total 1,000, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, and Stripe. Team features include custom permissions, label management, shared inboxes, and single sign-on; listed security features include HIPAA support and secure data connections to AI tools. The platform is available on the web, iOS, and Android, with a mobile app among its features. Plans are customized for the business and its goals and billed annually. Email plan user limits range from one to five, and email sends range from 10x to 15x the contact limit by plan. Starter allows five actions per automation; higher email tiers list unlimited actions. There is no free plan, but the 14-day trial requires no credit card. A 30-day results guarantee promises money back.
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.