ActiveCampaign vs GetResponse
ActiveCampaign
activecampaign.com
GetResponse
getresponse.comSide by side
| Figure | ActiveCampaign | GetResponse |
|---|---|---|
| Price from | — | $1,915.58/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 7 | 10 |
| Spec score · Marketing Automation Software | 8.7 (#14) | 9.2 (#3) |
| Spec score · Marketing Automation - B2C Software | 8.7 (#3) | 8.8 (#1) |
| Spec score · Email Marketing Software | 8.7 (#24) | 8.9 (#13) |
| Spec score · Email marketing tools | 8.7 (#26) | 9.2 (#5) |
| Spec score · Lead Nurturing Software | 8.7 (#5) | 8.9 (#3) |
| Spec score · Nonprofit Marketing Software | 8.7 (#5) | 8.8 (#4) |
| Spec score · Landing Page Builders | 8.7 (#12) | 8.9 (#9) |
| Spec score · Marketing Automation - B2B Software | 8.7 (#5) | 8.9 (#2) |
| Spec score · All-in-One Marketing Platform | 8.7 (#8) | 8.9 (#5) |
| Spec score · Email Automation | 8.7 (#8) | 8.9 (#6) |
| Spec score · Nonprofit Email Marketing Software | 8.7 (#8) | 8.7 (#9) |
| Spec score · AI Email Marketing Software | 8.7 (#9) | 8.8 (#6) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2003 | 1998 |
| Free plan | No | Yes |
| Free trial | A free 14-day trial is available with email sign-up. | A 14-day free trial requires no credit card and can be canceled anytime. |
| Headquarters | Chicago, Illinois, United States | Gdańsk, Poland |
| Landing pages | Yes | Yes |
| Mobile app | An ActiveCampaign mobile app is listed among platform features. | The GetResponse mobile app is available for iOS and Android and supports lists, contacts, newsletters, autoresponders, workflows, webinars, funnels, landing pages, and forms. |
| Native integrations | 1000 | 170 |
| Security features | The page lists single sign-on, HIPAA support, and secure data connections to AI tools. | Security-related features include custom DKIM, SSL security, two-factor authentication, and SSO. |
| Audience segmentation | Yes | Yes |
| Team administration | Features include custom user permissions, label management, SSO, and shared team inboxes. | Plans support multiple users, roles management, and unlimited users on Enterprise. |
Plans
ActiveCampaign
- StarterPriced on request
- PlusPriced on request
- ProPriced on request
- EnterprisePriced on request
- AdvancedPriced on request
- CorePriced on request
- PremiumPriced on request
GetResponse
- Starter$1,915.58 a month
- Marketer$5,948.38 a month
- Creator$6,956.58 a month
- EnterprisePriced on request
- Creator annualPrice not published
- Creator monthlyPrice not published
- Marketer annualPrice not published
- Marketer monthlyPrice not published
- Starter annualPrice not published
- Starter monthlyPrice not published
In their own words
ActiveCampaign
ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages, and A/B testing. The listed native integrations total 1,000, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, and Stripe. Team features include custom permissions, label management, shared inboxes, and single sign-on; listed security features include HIPAA support and secure data connections to AI tools. The platform is available on the web, iOS, and Android, with a mobile app among its features. Plans are customized for the business and its goals and billed annually. Email plan user limits range from one to five, and email sends range from 10x to 15x the contact limit by plan. Starter allows five actions per automation; higher email tiers list unlimited actions. There is no free plan, but the 14-day trial requires no credit card. A 30-day results guarantee promises money back.
GetResponse
GetResponse is a lifecycle automation platform combining email, SMS, web push, lead capture, ecommerce tools, and revenue tracking. Its AI tools generate emails and campaigns, help create content, and recommend products. Marketing automation uses visual workflows, web events, triggers, and templates; ecommerce features include promo codes, abandoned-cart reminders, and store integrations. The platform also provides landing pages, webinars, audience segmentation, and A/B testing. Its REST API can manage campaigns and newsletters, gather statistics, and manage segments. The iOS and Android app supports lists, contacts, newsletters, workflows, webinars, funnels, landing pages, and forms. GetResponse offers a free plan and a 14-day trial; paid plans are listed from $15.58/mo (annual). Free accounts have limits on webinars, messages, landing-page visits, automation, and chats. Free landing pages allow 1,000 unique visitors per month, and webinars are limited to 10 people including presenters. After the premium trial, premium features are removed unless the account is upgraded, while the free version remains available.