ActiveCampaign vs Manago AI (formerly SALESmanago)

ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages, and A/B testing. The listed native integrations total 1,000, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, and Stripe. Team features include custom permissions, label management, shared inboxes, and single sign-on; listed security features include HIPAA support and secure data connections to AI tools. The platform is available on the web, iOS, and Android, with a mobile app among its features. Plans are customized for the business and its goals and billed annually. Email plan user limits range from one to five, and email sends range from 10x to 15x the contact limit by plan. Starter allows five actions per automation; higher email tiers list unlimited actions. There is no free plan, but the 14-day trial requires no credit card. A 30-day results guarantee promises money back.

Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.