ActiveDEMAND vs Freshmarketer
ActiveDEMAND
activedemand.com
Freshmarketer
freshworks.comSide by side
| Figure | ActiveDEMAND | Freshmarketer |
|---|---|---|
| Price from | $20/mo | $15/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 8 | 3 |
| Spec score · Marketing Automation Software | 7.2 (#100) | 9.1 (#7) |
| Included contacts | 1000 | 100 |
| CRM integrations | multiple | native |
| Customer journeys | Yes | It provides automated, cross-channel customer journeys. |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Free plan | No | Yes |
| Headquarters | Calgary, Alberta, Canada | San Mateo, California, USA |
| Lead scoring | Yes | Yes |
| Paid from | 20 | Paid plans start at $15 per month, billed annually. |
Plans
ActiveDEMAND
- Basic Agency Portal$20 a month
- Standard Portal$109 a month
- Advanced Portal — Starter Agency$399 a month
- Advanced Portal — Expert Agency$799 a month
- Reporter Client Package$20 a month
- Small Business Marketer Client Package$109 a month
- Corporate Marketer Client Package$399 a month
- Corporate Marketer Upgrade — Expert Agency$100 a month
In their own words
ActiveDEMAND
ActiveDEMAND has no write-up on Specifiction yet; its figures are above.
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.