ActiveProspect vs Formsort
ActiveProspect
activeprospect.com
Formsort
formsort.comSide by side
| Figure | ActiveProspect | Formsort |
|---|---|---|
| Price from | $10/mo | $279/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Lead Generation Software | 9.4 (#1) | 8.5 (#13) |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | Listed integrations include BigQuery, Google Sheets, PostgreSQL, Redshift, S3, Salesforce, webhooks, Amplitude, Google Analytics, Segment, Stripe, and others. |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | The feature comparison lists a 3 business day SLA for Free and a 1 business day SLA for Pro. |
Plans
ActiveProspect
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
In their own words
ActiveProspect
ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.