ActiveProspect vs Lead Router
ActiveProspect
activeprospect.comLead Router
theleadrouter.comSide by side
| Figure | ActiveProspect | Lead Router |
|---|---|---|
| Price from | $10/mo | $147/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 2 |
| Spec score · Lead Management Software | 9.4 (#1) | 7.5 (#20) |
| Founded | The company and BBB records identify 2004 as the business start year. | 2026 |
| Headquarters | Austin, Texas, United States | United States |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | The site lists Amazon SES and SendGrid for email, Twilio and Bandwidth for SMS, Stripe for buyer payments, and support for carrying TrustedForm certificate URLs supplied with leads. |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Every plan includes community support with a 24/7 in-app AI support agent, a help center, documentation, and Telegram group support; paid tiers add human support. |
Plans
ActiveProspect
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
In their own words
ActiveProspect
ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.
Lead Router
Lead Router has no write-up on Specifiction yet; its figures are above.