ActiveProspect vs LinkTrust

ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.

LinkTrust is a partner marketing platform for performance campaigns, with tools for tracking, attribution, lead management, and monetization. It records impressions, clicks, and conversions for CPA, CPC, CPL, and CPI campaigns. Its lead tools collect, filter, and route leads in real time, with smart routing, field validation, ping post, and ping tree features. LinkTrust Intel screens affiliate websites and monitors risky content, keywords, traffic sources, and compliance violations. Listed integrations include HubSpot, Salesforce, Shopify, WooCommerce, Invoca, IPQS, TrustedForm, Stripe, and PayPal. API access covers reporting, affiliate, and advertiser data; the platform also includes a partner portal. The site describes the service as cloud-based on AWS infrastructure and states 98.9% uptime. All plans include a free onboarding session, with services such as configuration, white labeling, campaign setup, training, and data migration. Live support is available by chat, email, and phone, though Quick Start lists email support only. There is no free plan. Quick Start offers one campaign, 1,000 clicks per month, and three affiliates for a 14-day trial before charges begin; pricing is on request.