ActiveProspect vs Marketing Optimizer
ActiveProspect
activeprospect.comMarketing Optimizer
marketingoptimizer.comSide by side
| Figure | ActiveProspect | Marketing Optimizer |
|---|---|---|
| Price from | $10/mo | $249/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 5 | 4 |
| Spec score · Lead Generation Software | 9.4 (#1) | 8.3 (#15) |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | The pricing page lists Zapier integration on every plan, as well as a RESTful API, custom webhooks, and popular lead vendor integration among included data integration features. |
| Privacy | ActiveProspect says it does not sell customer web-form or personal data and processes it only for contracted purposes. | The privacy policy says sensitive data exchanges use an SSL-secured channel and are encrypted, and that the site complies with PCI vulnerability standards. |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Plans include support tickets and consultative phone support; the Free plan specifies email and chat support, while paid plans specify unlimited support. |
Plans
ActiveProspect
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
Marketing Optimizer
- FreeFree
- Startup$249 a month
- Growth$499 a month
- Advanced$799 a month
In their own words
ActiveProspect
ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.
Marketing Optimizer
Marketing Optimizer has no write-up on Specifiction yet; its figures are above.