ActiveProspect vs ScoreApp

ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.

ScoreApp is a web platform for creating scorecards and other interactive tools to qualify leads and shape follow-up. Its AI builders cover scorecards, assessments, quizzes, surveys, waitlists, event registrations and forms. Responses can be scored and grouped by fit, readiness and intent for automated follow-up journeys. A drag-and-drop landing page builder offers more than 50 designed sections and ready-made templates. Businesses can create dynamic result pages and personalized PDF reports based on answers, then review analytics for scores, responses, geolocation, audience segments and drop-off points. ScoreApp connects to more than 3,000 apps through direct integrations or Zapier, including HubSpot, Mailchimp, Google Sheets and Salesforce. The free plan is free and allows one live scorecard with up to 10 responses monthly. Paid plans include Starter at $39 per month or $30 per month billed annually, with higher tiers increasing scorecard and response limits. Enterprise adds SSO, granular permissions, a dedicated account manager and tailored onboarding.