ActiveProspect vs Swan
ActiveProspect
activeprospect.comSwan
getswan.comSide by side
| Figure | ActiveProspect | Swan |
|---|---|---|
| Price from | $10/mo | $80/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 5 | 4 |
| Spec score · Lead Management Software | 9.4 (#1) | 7.3 (#28) |
| Founded | The company and BBB records identify 2004 as the business start year. | The About page opened does not state a founding year. |
| Headquarters | Austin, Texas, United States | Swan lists its headquarters as Tel Aviv. |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | The homepage lists 57 integrations and names tools including HubSpot, Salesforce, Apollo, Slack, Gmail, LinkedIn, and Gong. |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Solo and Starter include AI support via Slack and the dashboard; Growth includes human and AI support by email and in-app; Scale includes premium Slack, email, and in-app support. |
Plans
ActiveProspect
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
In their own words
ActiveProspect
ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.