ActiveTrail vs Acumbamail
ActiveTrail
activetrail.com
Acumbamail
acumbamail.comSide by side
| Figure | ActiveTrail | Acumbamail |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 6 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.7 (#24) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.2 (#77) |
| A/B testing | Yes | Yes |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | Acumbamail says its email and SMS marketing tool is aimed mainly at small and medium-sized companies and independent professionals. |
| Email automation | Yes | Yes |
| Email tools | Email features include templates, personalization, A/B testing, reporting, bounce management and send time prediction. | Its email service lets users capture subscribers, manage lists, design campaigns, and check campaign results. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2013 |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The integrations page lists Google Sheets, Microsoft Excel, Google Forms, Typeform, Stripe, Gmail, Microsoft Outlook, and PayPal through Zapier. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Acumbamail provides email and SMS campaigns, landing pages, websites, and surveys in one platform. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | The maker says its infrastructure is hosted in Spain and its data center has ISO 9001, ISO 27001, and ISO 22301 certifications. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The maker describes its support team as friendly and quick, and the paid plans list telephone support and priority support at higher tiers. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Acumbamail
- FreeFree
- Email pre-paid credits€119, paid once
- SMS pre-paid credits€119, paid once
- BasicPrice not published
- EnterprisePrice not published
- ProPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Acumbamail
Acumbamail has no write-up on Specifiction yet; its figures are above.