ActiveTrail vs arrobaMail
ActiveTrail
activetrail.com
arrobaMail
arrobamail.comSide by side
| Figure | ActiveTrail | arrobaMail |
|---|---|---|
| Price from | $9/mo | 5.29 ARS/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 14 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.8 (#16) |
| Spec score · Email marketing tools | 9.1 (#12) | 8.4 (#59) |
| A/B testing | Yes | Yes |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | The product is presented for companies, agencies, resellers, SMBs, e-commerce businesses, institutions, and government across Latin America. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | V2 automations provide visual flows with triggers, actions, conditions, delays, and automatic segmentation. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2015 |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Integration options include MCP for assistants such as Claude, Cursor, VS Code, and Windsurf, plus REST API v3 and webhooks. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | arrobaMail is an email marketing platform for creating, sending, measuring, and automating campaigns. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Support channels include WhatsApp, Amanda IA chat, email, and meetings; reseller plans include priority support. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
arrobaMail
- Free PlanFree
- Monthly m002k5.29 ARS a month
- Monthly m005kPrice not published
- Monthly m010kPrice not published
- Monthly m020kPrice not published
- Monthly m050kPrice not published
- Monthly m100kPrice not published
- Monthly m200kPrice not published
- Monthly m500kPrice not published
- Prepaid6.05 ARS, paid once
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
arrobaMail
arrobaMail has no write-up on Specifiction yet; its figures are above.