ActiveTrail vs Audienceful
ActiveTrail
activetrail.com
Audienceful
audienceful.comSide by side
| Figure | ActiveTrail | Audienceful |
|---|---|---|
| Price from | $9/mo | $29/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 6 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.6 (#33) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.2 (#71) |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Users can create branching automated journeys for use cases including onboarding, trial nurturing, abandoned cart recovery, lead magnets, and email courses. |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Detroit, Michigan, United States |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The integrations directory lists 50 integrations, including Shopify, Stripe, HubSpot, WordPress, Webflow, and Zapier. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Audienceful describes its support team as including engineers and offers free migration help for customers switching from another platform. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Audienceful
- FreeFree
- Essentials$29 a month
- Growth$56 a month
- Essentials$348 a year
- Growth$672 a year
- EnterprisePriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Audienceful
Audienceful is email marketing software for newsletters, campaigns, audience management and automated email journeys. Its editor supports AI-assisted email creation and live collaboration, while branching journeys can cover onboarding, trial nurturing, abandoned cart recovery, lead magnets and email courses. Audience tools include signup forms, tagged segments, custom fields, personalization, and per-subscriber events and analytics. Its integrations directory lists 50 connections, including Shopify, Stripe, HubSpot, WordPress, Webflow and Zapier; API access is available for workflows and apps. The Free plan costs nothing and includes 1,000 contacts, one team collaborator and one automated journey. Essentials costs $29 a month, billed yearly, with 3,000 contacts, three collaborators and three journeys. Growth costs $56 a month, billed yearly, and includes 3,000 contacts, unlimited collaborators and automations. Audienceful says it offers no free trial, but provides a full refund within 14 days for a paid plan subject to its acceptable use policy. Its servers are in the United States.