ActiveTrail vs Benchmark Email
ActiveTrail
activetrail.comBenchmark Email
benchmarkemail.comSide by side
| Figure | ActiveTrail | Benchmark Email |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 7 | 5 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.5 (#142) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.4 (#143) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2004 |
| Free plan | No | Yes |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Benchmark Email
- FreeFree
- ProPrice not published
- ProPriced on request
- EnterprisePrice not published
- EnterprisePriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Benchmark Email
Benchmark Email is a web-based email marketing service from a maker founded in 2004. Its listed tools include email automation, audience segmentation, landing pages, and A/B testing. The service uses a freemium model, with a Free plan priced at free. That plan includes 500 contacts, 2,500 emails per month, one user, and one verified sending domain. The service listings also specify limits of 1,000 subscribers and 10,000 monthly sends. Enterprise is for 100,000+ contacts, with no price listed. Browser access makes Benchmark Email suitable for teams that want campaign tools without a separately listed desktop platform. Segmentation and automation support audience organization and scheduled campaigns, while landing pages and A/B testing cover acquisition and message testing. The defined free allowance gives smaller lists a starting option, with plan distinctions based on contact volume and sending capacity.