ActiveTrail vs Campaign Monitor
ActiveTrail
activetrail.com
Campaign Monitor
campaignmonitor.comSide by side
| Figure | ActiveTrail | Campaign Monitor |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 7 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.9 (#12) |
| Spec score · Email marketing tools | 9.1 (#12) | 9.0 (#15) |
| A/B testing | Yes | Yes |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Interactive dashboards report campaign, journey and transactional-email performance in real time. |
| API authentication | API access uses customer-created tokens that can be separately revoked, restricted by IP address and given expiration dates. | Developers can authenticate with OAuth or API keys, with OAuth scopes limiting requested permissions. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Visual journey tools create triggered, multi-step automated email sequences. |
| Company legal name | Crunchbase identifies the legal entity as ActiveTrail Ltd. | The terms identify the contracting company as Campaign Monitor Pty Ltd. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | Gartner Peer Insights lists the company year founded as 2017. |
| Free plan | No | No |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The integration catalog contains more than 250 connections, including Salesforce, WordPress, Shopify and Google Analytics. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | 4.5 out of 5 from 506 reviews |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.1 out of 5 from 732 reviews |
| Rating on Trustpilot | 4.7 out of 5 from 41 reviews. | 2.2 out of 5 from 200 reviews |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Audience segments can use subscriber attributes and engagement behavior for targeted messages. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Campaign Monitor
- Free trialPrice not published
- LitePrice not published
- EssentialsPrice not published
- PremierPrice not published
- Lite$12 a month
- Essentials$29 a month
- Premier$159 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Campaign Monitor
Campaign Monitor has no write-up on Specifiction yet; its figures are above.