ActiveTrail vs Direct Mail
ActiveTrail
activetrail.com
Direct Mail
directmailmac.comSide by side
| Figure | ActiveTrail | Direct Mail |
|---|---|---|
| Price from | $9/mo | $17.85/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 7 | 12 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.7 (#25) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.6 (#33) |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Campaign reports track opens, clicks, bounces, unsubscribes, popular links, email clients, and approximate geographic locations. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Autoresponders can send messages for events such as signups, birthdays, renewals, and campaign interactions. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Gilbert, Arizona, United States |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The product supports Zapier and an API, and lists integrations or imports including Shopify, Squarespace, WooCommerce, Daylite, FileMaker, Apple Contacts, and Google Analytics. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Direct Mail is a Mac email marketing app for creating, sending, and tracking email campaigns. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | The security page says cloud project data and communications are protected using HTTPS with TLS 1.2, and account passwords are stored as bcrypt hashes. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | All three principal plans include email and chat support, and paid plans list personalized onboarding assistance. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Direct Mail
- Free PlanFree
- Unlimited Plan — 500 contacts$17.85 a month
- Unlimited Plan — 1,000 contacts$26.78 a month
- Unlimited Plan — 2,500 contacts$35.70 a month
- Unlimited Plan — 5,000 contacts$53.56 a month
- Unlimited Plan — 7,500 contacts$71.41 a month
- Unlimited Plan — 10,000 contacts$89.26 a month
- Unlimited Plan — 15,000 contacts$116.04 a month
- Unlimited Plan — 20,000 contacts$138.36 a month
- Unlimited Plan — 25,000 contacts$160.67 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Direct Mail
Direct Mail has no write-up on Specifiction yet; its figures are above.