ActiveTrail vs Easymailing
ActiveTrail
activetrail.comEasymailing
easymailing.comSide by side
| Figure | ActiveTrail | Easymailing |
|---|---|---|
| Price from | $9/mo | €17/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.8 (#16) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.5 (#46) |
| A/B testing | Yes | Yes |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Campaign reports include real-time metrics such as opens, clicks, bounces, unsubscribes, spam complaints, revenue, and orders. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Automations can respond to subscriber actions such as signups, email interactions, purchases, and abandoned carts. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Madrid, Spain |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The official WordPress integration supports subscription forms as popups, shortcodes, or Gutenberg blocks. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | The privacy policy lists TLS 1.2+ encryption in transit, AES-256 encryption at rest, role-based access, administrative multi-factor authentication, audit logs, backups, and periodic security assessments. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The Free plan includes 24/7 email support for 30 days, while paid plans list 24/7 email support; Premium also lists phone support and an account manager. |
| Trial | The pricing FAQ says the demo account is free for 30 days and requires no credit card. | The pricing page offers a 30-day trial of premium features with no credit card required. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Easymailing
Easymailing has no write-up on Specifiction yet; its figures are above.