ActiveTrail vs EmailOctopus
ActiveTrail
activetrail.com
EmailOctopus
emailoctopus.comSide by side
| Figure | ActiveTrail | EmailOctopus |
|---|---|---|
| Price from | $9/mo | $9/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 3 |
| Spec score · Email Marketing Software | 9.2 (#3) | 9.1 (#8) |
| Spec score · Email marketing tools | 9.1 (#12) | 9.2 (#8) |
| API authentication | API access uses customer-created tokens that can be separately revoked, restricted by IP address and given expiration dates. | The legacy API requires an API key, HTTPS requests and JSON responses. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Automations support welcome messages, drip sequences, triggers, filters and conditional paths. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2015 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | London, United Kingdom |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Native and partner integrations include WordPress, Shopify, WooCommerce, Salesforce, Wix, Leadpages and Zapier. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Hosted landing pages include signup forms, custom fields, hidden fields, tags, consent controls, SEO settings and analytics IDs. |
| Praise: support | Independent reviewers repeatedly praise fast, helpful support delivered through chat, phone and email. | Reviewers frequently describe customer support as fast, friendly, human and helpful, including on the free plan. |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | 4.8 out of 5 from 657 reviews |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.3 out of 5 from 45 reviews |
| Rating on Trustpilot | 4.7 out of 5 from 41 reviews. | 4.8 out of 5 from 318 reviews |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Support is described as nearly 24/7, with replies within 24 hours, priority live chat for Pro users and first-30-day chat for Starter users. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
EmailOctopus
EmailOctopus has no write-up on Specifiction yet; its figures are above.