ActiveTrail vs emfluence Marketing Platform
ActiveTrail
activetrail.comemfluence Marketing Platform
emarketingplatform.comSide by side
| Figure | ActiveTrail | emfluence Marketing Platform |
|---|---|---|
| Price from | $9/mo | $1,000/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Marketing Automation Software | 8.9 (#11) | 8.5 (#27) |
| API authentication | API access uses customer-created tokens that can be separately revoked, restricted by IP address and given expiration dates. | API requests require a bearer access token in the Authorization header, and tokens do not currently expire. |
| Email automation | Yes | Yes |
| Email campaigns | The service provides responsive email creation with professional templates, campaign sending and real-time performance reports. | Users can create personalized emails and automate campaigns through an email workflow. |
| Headquarters | Tel Aviv, Israel | Kansas City, Missouri, United States |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Users can create customizable interactive landing pages for campaigns. |
| Marketing automation | A visual workflow builder can trigger personalized email or SMS actions from customer behavior, forms, page visits and other events. | The Workflow Canvas provides a visual drag-and-drop way to build automated email journeys. |
| Praise: support | Independent reviewers repeatedly praise fast, helpful support delivered through chat, phone and email. | Independent reviewers repeatedly describe customer support as responsive, knowledgeable and quick to resolve issues. |
| Praise: usability | Reviewers commonly describe the platform as easy to learn and simple to operate. | G2 reviewers commonly praise the intuitive interface, easy setup and accessible campaign creation. |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.3 out of 5 from 97 reviews |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | The privacy policy states that the company uses security measures including encrypted contact data and encrypted suppression files for data sync and integrations. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Support is provided by live Kansas City staff through email and a help-center ticket system, with feature-request submission available. |
| Surveys | An online survey builder can collect feedback through email and SMS campaigns. | An online survey tool is provided for gathering customer or employee feedback. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | emfluence is a cloud marketing-automation system for coordinated email, social, landing-page, form, survey and analytics campaigns. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
emfluence Marketing Platform
- Small Business$1,000 a month
- Mid-Sized Business$2,400 a month
- Setup assistance$3,500, paid once
- Enterprise$5,400 a month
- Contact-based monthly planPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
emfluence Marketing Platform
emfluence Marketing Platform has no write-up on Specifiction yet; its figures are above.