ActiveTrail vs Firepush
ActiveTrail
activetrail.comFirepush
getfirepush.comSide by side
| Figure | ActiveTrail | Firepush |
|---|---|---|
| Price from | $9/mo | $13/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 7 | 22 |
| Spec score · Email Marketing Software | 9.2 (#3) | 9.0 (#10) |
| Spec score · Email marketing tools | 9.1 (#12) | 8.4 (#64) |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Poole, United Kingdom |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The product page names Growave and PageFly as third-party integrations, and the Shopify Plus page describes Shopify Flow integration as a feature that will be launched soon. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Firepush provides web push marketing for Shopify stores to recover abandoned carts, win back customers, and grow revenue. |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | 5.0 out of 5 from 2 reviews |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.5 out of 5 from 1 review |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Firepush says it uses administrative, technical, and physical safeguards for customer data and will notify customers if a breach materially affects them or people in their databases. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The pricing page includes email support on Free, standard support on Basic, and priority support on Pro. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | Firepush is a Shopify marketing app for browser push notifications and SMS campaigns. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Firepush
- FreeFree
- Basic - 10,000 pushes$13 a month
- Basic - 20,000 pushes$25 a month
- Basic - 30,000 pushes$35 a month
- Pro - 25,000 pushes$49 a month
- Pro - 50,000 pushes$89 a month
- Pro - 100,000 pushes$159 a month
- Pro - 150,000 pushes$229 a month
- Pro - 250,000 pushes$299 a month
- FreeFree
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Firepush
Firepush is a push marketing app for Shopify stores, with tools to recover abandoned carts, bring back customers, and support sales campaigns. Its automations include abandoned-cart recovery, price-drop and back-in-stock alerts, welcome series, order and shipping updates, and win-back campaigns. Campaign tools include promotions, flash sales, scheduling, countdown timers, discount codes, audience segmentation, campaign boosts, and hero images. Stores can collect subscribers through pop-ups, sign-up boxes, a fly-out widget, and embedded buttons. Reporting covers subscriber counts, click-through rates, conversions, and campaign revenue. Firepush works on Android, iOS, and the web, though iPhone shoppers need to add a store to their home screen to subscribe. It lists Growave and PageFly integrations. The free plan includes 500 push notifications per month; paid plans start at $13/mo for 10,000 monthly pushes. Pushes stop when a plan reaches its limit and resume in the next billing cycle.