ActiveTrail vs Flashy
ActiveTrail
activetrail.comFlashy
flashy.appSide by side
| Figure | ActiveTrail | Flashy |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 14 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.6 (#36) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.2 (#78) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 8.3 (#34) |
| A/B testing | Yes | Yes |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | The pricing page describes plans for businesses ranging from starters and e-commerce/SMBs to scale businesses and enterprises. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | The marketing automation product includes a customer journey builder, unified customer profiles, behavior-based conditions, and visual campaign reports. |
| Email automation | Yes | Yes |
| Free plan | No | No |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The integrations page lists Shopify, Magento, WooCommerce, Stamped, Yotpo Reviews, Yotpo Loyalty & Referrals, MailChimp, Facebook Ads, Zapier, Integromat, Poptin, and Elementor. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Flashy describes itself as an email marketing and marketing automation platform that engages customers through website popups, email, SMS, and push notifications. |
| Push notifications | The platform supports mobile push notifications for re-engaging app audiences. | The push product supports mobile and web notifications with rich media, deep links, A/B testing, segmentation, and campaign analytics. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Flashy
- StarterPrice not published
- ProfessionalPrice not published
- MasterPrice not published
- EnterprisePrice not published
- Starter (Core Marketing Automation Cloud)Free
- Starter (Flashy Reviews)$59 a month
- Professional (Flashy Reviews)$249 a month
- Enterprise (Core Marketing Automation Cloud)Priced on request
- Enterprise (Flashy AI)Priced on request
- Master (Core Marketing Automation Cloud)Price not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Flashy
Flashy is a marketing automation platform for reaching customers through popups, email, SMS, and push notifications. Its automation tools include a customer journey builder, unified profiles, behavior-based conditions, and visual campaign reports. Email features include dynamic segments, responsive templates, drag-and-drop editing, dynamic content, and event-triggered automations. SMS supports personalized messages and event triggers such as cart abandonment or repeated page views. Push campaigns can use rich media, deep links, segmentation, A/B testing, and analytics. Flashy also offers AI product recommendations across websites, email, popups, and SMS, as well as review collection with photo and video reviews and website widgets. Integrations listed include Shopify, Magento, WooCommerce, MailChimp, Facebook Ads, and Zapier; developer options include REST APIs, webhooks, tracking tools, and JavaScript and PHP SDKs. The Starter Core Marketing Automation Cloud plan is free. Flashy Reviews plans are $59 a month and $249 a month. A seven-day free trial is advertised, and pricing FAQ says monthly billing is based on recipients in increments of 500, without contact-count limits.