ActiveTrail vs FluentCRM
ActiveTrail
activetrail.comFluentCRM
fluentcrm.comSide by side
| Figure | ActiveTrail | FluentCRM |
|---|---|---|
| Price from | $9/mo | $8.58/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 7 | 4 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.7 (#27) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.7 (#28) |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | The maker describes FluentCRM as a WordPress marketing tool intended to make email marketing affordable for small businesses. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Automations can be triggered by WordPress activity such as purchases, form submissions, bookings, and memberships. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2015 |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The integrations page lists 45+ integrations, including WooCommerce, Fluent Forms, LearnDash, and MemberPress. |
| Marketing automation | A visual workflow builder can trigger personalized email or SMS actions from customer behavior, forms, page visits and other events. | Yes |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | FluentCRM is a self-hosted email marketing and automation plugin that runs inside WordPress. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Paid plans include one year of priority support, and the pricing page advertises a 14-day money-back guarantee. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
FluentCRM
- Solo/Blogger$103 a year
- Small Business$199 a year
- Agency License$399 a year
- FreeFree
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.