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SPECIFICTION
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ActiveTrail vs GroupMail

ActiveTrail

activetrail.com

GroupMail

group-mail.com

Side by side

FigureActiveTrailGroupMail
Price from$9/moFree
Free plan—Yes
Free trialYesYes
Open source——
WebYes—
Windows—Yes
iOSYes—
AndroidYes—
APIYes—
Plans published74
Spec score · Email Marketing Software9.2 (#3)7.8 (#119)
Spec score · Email marketing tools9.1 (#11)7.3 (#159)
Email automationYesYes
Free planNoYes
IntegrationsOfficial integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop.The maker lists integrations or imports for Outlook, Excel, Access, SQL Server, Oracle, Clipper/Dbase, FileMaker, GoldMine, and MySQL.
ProductActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications.GroupMail is desktop software for creating, sending, and managing group email campaigns, newsletters, and bulk email.
SegmentationDynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity.Yes
SupportBasic includes chat and email support; Premium adds priority support and a dedicated account manager.The maker offers webinars with live Q&A, video tutorials, support articles, and a support team; Lite Edition has no add-on support.

Plans

ActiveTrail

  • SMS package$0.11, paid once
  • Basic$9 a month
  • Plus$14 a month
  • Premium$351 a month
  • BasicPrice not published
  • PlusPrice not published
  • PremiumPrice not published

ActiveTrail pricing →

GroupMail

  • Lite EditionFree
  • Business EditionPrice not published
  • Marketing PackPrice not published
  • Personal EditionPrice not published

GroupMail pricing →

In their own words

ActiveTrail

ActiveTrail has no write-up on Specifiction yet; its figures are above.

Visit activetrail.com

GroupMail

GroupMail has no write-up on Specifiction yet; its figures are above.

Visit group-mail.com