ActiveTrail vs HubSpot Marketing Hub

ActiveTrail

Figure	ActiveTrail	HubSpot Marketing Hub
Price from	$9/mo	$7/mo
Free plan	—	Yes
Free trial	Yes	Yes
Open source	—	—
Web	Yes	Yes
iOS	Yes	Yes
Android	Yes	Yes
API	Yes	Yes
Plans published	7	8
Spec score · Marketing Automation Software	8.9 (#11)	9.4 (#1)
Audience	ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America.	Professional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale.
Email automation	Yes	Yes
Founded	ActiveTrail says it began in 2004 as a RealCommerce group side project.	2006
Free plan	No	Yes
Headquarters	Tel Aviv, Israel	Boston, MA, USA
Integrations	Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop.	HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress.
Plan limits	The pricing page says prices vary with contact count, offers larger packages by custom proposal, and says users are notified if they exceed plan limits.	The pricing page lists 1,000 marketing contacts for Starter, 2,000 for Professional, and 10,000 for Enterprise.

ActiveTrail has no write-up on Specifiction yet; its figures are above.

HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.