ActiveTrail vs Icegram Express
ActiveTrail
activetrail.comIcegram Express
icegram.comSide by side
| Figure | ActiveTrail | Icegram Express |
|---|---|---|
| Price from | $9/mo | $8.25/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | — | Yes |
| Plans published | 7 | 2 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.3 (#61) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.0 (#85) |
| A/B testing | Yes | No |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | The maker describes it as a tool for creators, bloggers, businesses, and WooCommerce stores. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2014 |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The pricing page lists integrations including WooCommerce Abandoned Cart, Easy Digital Downloads, GiveWP, Yith Wishlist, LearnDash, Contact Form 7, Ninja Forms, Forminator, Gravity Forms, and WP Forms. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Icegram Express is a WordPress email marketing and newsletter plugin, formerly known as Email Subscribers. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The pricing page lists WordPress forum support for Lite and VIP email and Facebook support for Max. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Icegram Express
Icegram Express has no write-up on Specifiction yet; its figures are above.