ActiveTrail vs iContact
ActiveTrail
activetrail.comiContact
icontact.comSide by side
| Figure | ActiveTrail | iContact |
|---|---|---|
| Price from | $9/mo | $9/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 7 | 4 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.0 (#95) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.6 (#130) |
| A/B testing | Yes | Yes |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Standard includes one automation, while Premium and Ultimate include unlimited automations. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | TechRadar says iContact has been in the email marketing software business since 2003. |
| Free plan | No | No |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Standard includes one landing page, while Premium and Ultimate include unlimited landing pages. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | TechRadar reports that 24/7 support is unavailable. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
iContact
- Standard$9 a month
- Premium$16 a month
- Ultimate$24 a month
- CustomPriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.