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SPECIFICTION
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ActiveTrail vs Instiller

ActiveTrail

activetrail.com

Instiller

instiller.co.uk

Side by side

FigureActiveTrailInstiller
Price from$9/mo£325/mo
Free plan——
Free trialYes—
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYes—
Plans published71
Spec score · Email Marketing Software9.2 (#3)7.1 (#163)
Spec score · Email marketing tools9.1 (#11)7.1 (#166)
A/B testingYesYes
Email automationYesYes
FoundedActiveTrail says it began in 2004 as a RealCommerce group side project.2004
Free planNoNo
HeadquartersTel Aviv, IsraelWarwickshire, United Kingdom
Landing pagesActiveTrail includes a landing-page builder with signup forms for lead capture.Yes
SegmentationDynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity.Yes

Plans

ActiveTrail

  • SMS package$0.11, paid once
  • Basic$9 a month
  • Plus$14 a month
  • Premium$351 a month
  • BasicPrice not published
  • PlusPrice not published
  • PremiumPrice not published

ActiveTrail pricing →

Instiller

  • 100,000 monthly volume£325 a month

Instiller pricing →

In their own words

ActiveTrail

ActiveTrail has no write-up on Specifiction yet; its figures are above.

Visit activetrail.com

Instiller

Instiller has no write-up on Specifiction yet; its figures are above.

Visit instiller.co.uk