ActiveTrail vs Interspire Email Marketer
ActiveTrail
activetrail.comInterspire Email Marketer
interspire.comSide by side
| Figure | ActiveTrail | Interspire Email Marketer |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 7 | 5 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.1 (#84) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.8 (#109) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2003 |
| Free plan | No | No |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | It provides an XML API and webhooks; sending can use compatible SMTP services, and Google OAuth is available for Gmail and Google Workspace sending. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Interspire Email Marketer is a self-hosted email marketing and automation platform that runs on infrastructure chosen by the customer. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Security features include two-factor authentication, fine-grained permissions, automatic IP banning, encrypted custom fields, and TLS connections to MySQL databases. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Direct customers receive 12 months of email-only technical support and free software upgrades; standard support excludes deliverability issues and server configuration. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Interspire Email Marketer
- Self-Install$495, paid once
- Pro-Installation$695, paid once
- Self-Service License$495, paid once
- Pro Installation$695, paid once
- ConciergePriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Interspire Email Marketer
Interspire Email Marketer has no write-up on Specifiction yet; its figures are above.