ActiveTrail vs Inxmail
ActiveTrail
activetrail.comInxmail
inxmail.deSide by side
| Figure | ActiveTrail | Inxmail |
|---|---|---|
| Price from | $9/mo | €70/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 2 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.3 (#62) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.4 (#53) |
| A/B testing | Yes | Yes |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Campaign reporting includes opening, click and interaction metrics, plus A/B tests. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Visual workflows can automate campaigns and trigger emails based on recipient actions and reactions. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 1999 |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | Freiburg im Breisgau, Germany |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The integrations directory lists connections including Salesforce Sales Cloud, Shopify, Microsoft Dynamics CRM, Make and Zapier. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Inxmail states that its platform is GDPR-compliant, processes data in Germany and is certified by TÜV Rheinland to ISO/IEC 27001:2022. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The platform offer includes two hours of monthly user support and Mail Relay includes one hour; the company also describes personal onboarding and ongoing assistance. |
| Trial | The pricing FAQ says the demo account is free for 30 days and requires no credit card. | Inxmail offers a free test environment with personal support during the demo phase, but does not state a trial duration on the page. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.