ActiveTrail vs Letter
ActiveTrail
activetrail.comLetter
letter.appSide by side
| Figure | ActiveTrail | Letter |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 1 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.9 (#108) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.5 (#139) |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The integrations page lists Zapier, Facebook Lead Ads, Segment, PostHog, Make, and Tally. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.