ActiveTrail vs Mail250
ActiveTrail
activetrail.comMail250
mail250.comSide by side
| Figure | ActiveTrail | Mail250 |
|---|---|---|
| Price from | $9/mo | $9/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 7 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.7 (#129) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.3 (#158) |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | The platform tracks opens, clicks, hard and soft bounces, unsubscribes, SMTP logs, and sending progress in real time. |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | Mail250 says it serves businesses of all sizes and describes its origin as addressing marketers' need for affordable, flexible email marketing. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2020 |
| Headquarters | Tel Aviv, Israel | Thane, Maharashtra, India |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Mail250 lists Outlook, Microsoft Exchange Servers, Mautic, Postfix, Joomla, XenForo, and SendBlaster integrations, and says its SMTP works with WordPress, Zapier, and CRM tools. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Mail250 is an email marketing and delivery platform with campaign tools, SMTP relay, and analytics. |
| Security certification | ActiveTrail states that its information-security management system complies with ISO 27001. | Mail250's site describes the company as ISO 27001:2022 certified and says Mail250 is GDPR compliant, acting as a data processor. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The site lists one-to-one calls, webinars, email, live chat, and help guides; pricing states email tickets typically receive a response within 24 hours on business days. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Mail250
- Lite$9 a month
- Plus$19 a month
- Pro$39 a month
- Dedicated$129 a month
- SMB Plus$219 a month
- SMB Pro$329 a month
- SMB Dedicated$499 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.