ActiveTrail vs MailBluster
ActiveTrail
activetrail.comMailBluster
mailbluster.comSide by side
| Figure | ActiveTrail | MailBluster |
|---|---|---|
| Price from | $9/mo | $0.42/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.5 (#47) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.6 (#35) |
| A/B testing | Yes | Yes |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | The pricing page lists automation with Pro and unlimited automation workflows with Executive. |
| Email automation | Yes | Yes |
| Email campaigns | The service provides responsive email creation with professional templates, campaign sending and real-time performance reports. | MailBluster says users can send millions of promotional emails while personalizing each one. |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2015 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Delaware, USA (incorporated) |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The site lists WordPress, WooCommerce, Salesforce, Zapier, Zoho, Make, Pabbly Connect, Integrately, and Monkedo integrations. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | No |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | MailBluster is an email marketing tool built for companies with large email lists and low budgets. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | List segmentation can target subscribers based on opens, clicks, or products they bought. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The Executive plan includes dedicated one-to-one setup and support, while Managed includes priority support and a dedicated account manager. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
MailBluster
- StarterFree
- Pro$5 a year
- Managed SMTP — 10,000 emails/month$17 a month
- Executive$10 a year
- Managed$15.30 a year
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
MailBluster
MailBluster has no write-up on Specifiction yet; its figures are above.