ActiveTrail vs Mailercloud
ActiveTrail
activetrail.com
Mailercloud
mailercloud.comSide by side
| Figure | ActiveTrail | Mailercloud |
|---|---|---|
| Price from | $9/mo | $10/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 9 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.5 (#48) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.5 (#45) |
| A/B testing | Yes | Yes |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | The marketing platform includes a visual workflow editor, behavior-based triggers and pre-built automation templates. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2018 |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Listed integrations include Zapier, WordPress, Pabbly Connect, Integrately, Make, Google Sheets and HubSpot. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Mailercloud provides an automated email marketing service and a separate Email API for programmatic sending. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Mailercloud says its information security approach aligns with ISO 27001 and GDPR and describes least-privilege access controls and regular backups. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Marketing plans include email support, while Premium and Enterprise also list priority chat support. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Mailercloud
- FreeFree
- Premium$10 a month
- EnterprisePrice not published
- Marketing Platform FreeFree
- Email API Basic$10 a month
- Marketing Platform Premium$10 a month
- Email API Pro$100 a month
- Email API Platform$450 a month
- Marketing Platform EnterprisePriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Mailercloud
Mailercloud provides an email marketing platform and a separate Email API for programmatic sending. The marketing service supports regular campaigns, autoresponders, automation, audience segmentation and A/B testing. A drag-and-drop builder offers 400+ mobile-responsive templates, previews for desktop and mobile, and a custom HTML editor. Automation includes a visual workflow editor, behavior-based triggers and pre-built templates.
Campaign reporting covers opens, clicks, bounces, unsubscribes and revenue, alongside inbox placement and spam score monitoring. Listed integrations include Zapier, WordPress, Pabbly Connect, Integrately, Make, Google Sheets and HubSpot. The Email API provides SMTP and REST interfaces, with webhooks for delivery, open, click, bounce and unsubscribe events. Marketing plans include email support; Premium and Enterprise also list priority chat support. The free marketing plan is free and includes 1,000 contacts, 12,000 emails per month and one advanced automation. Marketing Platform Premium is $10 a month for 5,000 contacts and unlimited emails. API plans start at $10 a month; a 14-day API trial includes 100 test emails.