ActiveTrail vs MAILINGWORK
ActiveTrail
activetrail.comMAILINGWORK
mailingwork.deSide by side
| Figure | ActiveTrail | MAILINGWORK |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.3 (#151) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.3 (#156) |
| A/B testing | Yes | Yes |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | The maker presents MAILINGWORK as a solution for mid-sized and enterprise customers, with dedicated offerings for agencies, multiple brands and locations, and resellers. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Users can set up automated campaigns such as welcome series, reminder emails, and follow-up messages. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 1998 |
| Headquarters | Tel Aviv, Israel | Chemnitz, Germany |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The maker describes API connections to CRM, CMS, and shop systems and app connections through Zapier. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | MAILINGWORK is email marketing software for creating, sending, and optimizing personalized newsletters and automated campaigns. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | The maker says its servers are hosted in Germany and cites CSA certification, encryption, access controls, and regular security audits. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The service offering includes intensive onboarding, a fixed contact person, software training, and technical support; the pricing page lists free support for the Single-Account plan. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
MAILINGWORK
- Single-Account-LösungPrice not published
- Multi-Account-LösungPrice not published
- Multi-AccountPriced on request
- Single-AccountPriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
MAILINGWORK
MAILINGWORK has no write-up on Specifiction yet; its figures are above.