ActiveTrail vs Mailmunch
ActiveTrail
activetrail.comMailmunch
mailmunch.comSide by side
| Figure | ActiveTrail | Mailmunch |
|---|---|---|
| Price from | $9/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 7 | 7 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.3 (#66) |
| Spec score · Email marketing tools | 9.1 (#12) | 8.5 (#42) |
| A/B testing | Yes | Yes |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Mailmunch reports email opens, clicks, and which emails generated revenue. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | The homepage lists welcome emails, cart reminders, and thank-you emails as automations. |
| Email automation | Yes | Yes |
| Email campaigns | The service provides responsive email creation with professional templates, campaign sending and real-time performance reports. | Users can send newsletters and other email campaigns using templates and an email builder. |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | San Francisco, California, United States |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Its integrations page lists Shopify, Wix, WordPress, ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, GetResponse, Keap, Mailchimp, MailerLite, Sendlane, and Zapier. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Mailmunch combines website lead capture, email marketing, and automation tools. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Mailmunch says it uses commercially reasonable physical, electronic, and procedural safeguards, while noting that no security measures are perfect. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The pricing page says its support team is available to help users set up and use the product. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Mailmunch
- FreeFree
- EssentialPrice not published
- ProPrice not published
- AgencyPrice not published
- Premium$29.99 a month
- Team ManagementPrice not published
- WhitelabelPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Mailmunch
Mailmunch combines website lead capture, email campaigns, and automation in a web-based service. Forms include popups, spin wheels, and signup forms; landing pages provide another way to collect subscribers. Users can create newsletters and other campaigns with templates and an email builder. Listed automations include welcome emails, cart reminders, and thank-you messages, while audience segmentation and A/B testing are also available. Mailmunch reports opens, clicks, and which emails generated revenue. Its AI can draft subject lines and copy for users to edit before sending. The service says it works on any website where a small code snippet can be added, though some capabilities depend on the platform. The free plan includes forms and popups, landing pages, one welcome email, basic analytics, and Mailmunch branding. Other listed plans describe subscriber or contact limits and options for teams and multiple sites. Premium is $29.99 a month, billed monthly, for up to 1,000 contacts; additional contacts cost $19.99/mo for each 5,000, rounded up. Mailmunch lists 18 native integrations and describes its audience as online stores, bloggers, coaches, and creators.