ActiveTrail vs MailOptin

ActiveTrail

Figure	ActiveTrail	MailOptin
Price from	$9/mo	$8.25/mo
Free plan	—	Yes
Free trial	Yes	—
Open source	—	—
Web	Yes	Yes
iOS	Yes	—
Android	Yes	—
API	Yes	—
Self-hosted	—	Yes
Plans published	7	6
Spec score · Email Marketing Software	9.2 (#3)	8.2 (#72)
Spec score · Email marketing tools	9.1 (#11)	8.0 (#88)
A/B testing	Yes	Yes
Email automation	Yes	Yes
Free plan	No	Yes
Integrations	Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop.	Listed integrations include Mailchimp, ActiveCampaign, Salesforce, Brevo, HubSpot, WooCommerce, and many other email, CRM, and WordPress tools.
Product	ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications.	MailOptin is a WordPress plugin for lead generation, email automation, and newsletters, and requires a WordPress website.
Segmentation	Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity.	Yes
Support	Basic includes chat and email support; Premium adds priority support and a dedicated account manager.	A valid license includes priority email support for setup and usage questions, but not customization beyond advertised features.

ActiveTrail has no write-up on Specifiction yet; its figures are above.

MailOptin has no write-up on Specifiction yet; its figures are above.