ActiveTrail vs Mailpro
ActiveTrail
activetrail.comMailpro
mailpro.comSide by side
| Figure | ActiveTrail | Mailpro |
|---|---|---|
| Price from | $9/mo | $15/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 3 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.8 (#22) |
| Spec score · Email marketing tools | 9.1 (#12) | 9.1 (#13) |
| A/B testing | Yes | Yes |
| Analytics | Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options. | Campaign reporting includes opens, clicks, conversions, heatmaps, geolocation and real-time statistics. |
| API documentation | The online API reference explains functions, inputs and outputs and provides a test button for trying endpoints. | The developer portal documents endpoints, parameters, responses, errors, webhooks and authentication in six languages and supports trying calls interactively. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Automations support predefined workflows, triggers, actions and custom conditions; Flex excludes advanced automations while Pro includes them. |
| Company legal name | Crunchbase identifies the legal entity as ActiveTrail Ltd. | The service's privacy materials identify MAXONY Suisse SA as the responsible processing entity. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2001 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Maxony Suisse SA lists Rue Agasse 54, 1208 Geneva, Switzerland as its address. |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Official integrations include WordPress, Shopify, PrestaShop, Magento, Zapier, Make and n8n, alongside CRM and form connectors. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | No |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | 3.0 out of 5 from 6 reviews |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Mailpro says data is hosted in Switzerland with encrypted daily backups, bcrypt password hashing, optional two-factor authentication and TLS encryption. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Contacts can be organized with lists, tags, custom fields and behavior or location based segments. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Mailpro
Mailpro is a web-based email marketing service from a company founded in 2001 and headquartered in Geneva, Switzerland. It provides email automation, audience segmentation, and A/B testing for organizing campaigns, targeting groups, and comparing message versions. Landing pages are not included. The listed monthly send limit is 1,000 emails. Plans are named Trial, Pro, and Flex: Trial lasts 30 days, Pro covers 1,000 emails per month, and Flex provides 5,000 credits. The pricing note mentions a free plan and a 30-day trial, while the product facts identify no free plan and list the trial as available; no plan price is shown. Mailpro runs on the web. Its capabilities focus on sending and refining email campaigns through automation, segmentation, and testing. The 1,000-email limit and lack of landing pages are central considerations when matching it to a campaign workflow.