ActiveTrail vs MailUp
ActiveTrail
activetrail.com
MailUp
mailup.comSide by side
| Figure | ActiveTrail | MailUp |
|---|---|---|
| Price from | $9/mo | €48/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.1 (#86) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.2 (#73) |
| A/B testing | Yes | Yes |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | The platform supports automated email and SMS workflows, with 3 automations in Starter and up to 100 in Plus and Premium. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2002 |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | Pesaro, Italy |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | MailUp lists integrations and compatibility areas including CRM, CMS, e-commerce, ERP, external databases, and business intelligence systems. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | MailUp is a multichannel marketing platform for designing, sending, automating, and monitoring email and SMS campaigns. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | MailUp says its infrastructure includes a European data center, data loss prevention, threat protection systems, and periodic vulnerability tests. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Users can filter contacts by data, location, activity, or device and personalize campaigns with dynamic content. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Starter includes email support with requests processed within 4 business hours; Plus adds phone support and Premium includes priority support. |
| Trial | The pricing FAQ says the demo account is free for 30 days and requires no credit card. | MailUp offers a free trial with no credit card required, but the pricing page does not state its duration. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
MailUp
- Starter€48 a month
- Plus€113 a month
- Premium€310 a month
- EnterprisePriced on request
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.