ActiveTrail vs MailWizz
ActiveTrail
activetrail.comMailWizz
mailwizz.comSide by side
| Figure | ActiveTrail | MailWizz |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 7 | 0 |
| Spec score · Email Marketing Software | 9.2 (#3) | 7.4 (#147) |
| Spec score · Email marketing tools | 9.1 (#11) | 7.7 (#116) |
| A/B testing | Yes | Yes |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | The maker describes the regular license as intended for personal use and the extended license as required for starting a SaaS business or charging customers for access. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2013 |
| Free plan | No | No |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The homepage names SMTP, SendGrid, Amazon SES, and Mailgun as email-sending options and says subscribers can be imported from an external database or CSV file. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | MailWizz includes a drag-and-drop landing page builder with revisions, variations, tracking, and predefined pages. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | MailWizz is self-hosted email marketing software for collecting leads, segmenting lists, sending campaigns, managing follow-ups, and viewing statistics and reports. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Each license includes one month of Premium Support, and additional support packs are available for purchase. |
| Trial | The pricing FAQ says the demo account is free for 30 days and requires no credit card. | MailWizz says it does not offer free trials and invites prospective customers to explore its demo instead. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.