ActiveTrail vs Maropost Marketing Cloud
ActiveTrail
activetrail.com
Maropost Marketing Cloud
maropost.comSide by side
| Figure | ActiveTrail | Maropost Marketing Cloud |
|---|---|---|
| Price from | $9/mo | $29/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 7 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.4 (#54) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.8 (#21) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 8.6 (#18) |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | Contact 360 brings engagement, purchase history, and list membership together in one customer record. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Journey Builder creates visual multi-step email, SMS, and push automations triggered by customer behavior. |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2011 |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | Toronto, Ontario, Canada |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | The product page identifies Neto, Retail Express, Shopify, Salesforce, Magento, Meta, Digioh, and Keap integrations. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Marketing Cloud combines email, SMS, customer journeys, and audience management in one lifecycle messaging platform. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Maropost says its data center hosting provider is ISO/IEC 27001 certified and maintains SOC 2 Type 2, and that its data center maintains PCI DSS Level 1 compliance. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | The pricing page lists 24/7 helpdesk support by phone, live chat, and online support requests for the plans. |
| Trial | The pricing FAQ says the demo account is free for 30 days and requires no credit card. | Maropost offers a 14-day trial across Marketing Cloud, Service Cloud, and Commerce Cloud, with predefined usage limits and some premium features locked. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Maropost Marketing Cloud
- Essential$279 a month
- Professional$849 a month
- Enterprise$1,699 a month
- Build$29 a month
- Essentials$240 a month
- Professional$720 a month
- Enterprise$1,440 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Maropost Marketing Cloud
Maropost Marketing Cloud brings email, SMS, customer journeys, and audience management together for lifecycle messaging. Email campaigns support scheduling, measurement, A/B testing, approvals, and dynamic content. Journey Builder creates visual, multi-step email, SMS, and push automations triggered by customer behavior. Contact 360 combines engagement, purchase history, and list membership in one customer record. Listed integrations include Neto, Retail Express, Shopify, Salesforce, Magento, Meta, Digioh, and Keap; the Build plan includes API access and integrations. Plans set marketing-contact and email-send allowances, and additional contacts are billed according to the plan. SMS is a separately billed add-on with a setup fee, prepaid monthly tiers, and per-segment rates; MMS and RCS are separately billed where offered. The service is available on the web and through an API. There is no free plan, but a 14-day trial is offered with predefined usage limits and some premium features locked. Monthly plans listed range from $29 a month for Build to $1,699 a month for Enterprise.