ActiveTrail vs Mautic
ActiveTrail
activetrail.com
Mautic
mautic.orgSide by side
| Figure | ActiveTrail | Mautic |
|---|---|---|
| Price from | $9/mo | €247.50/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 7 | 5 |
| Spec score · Marketing Automation Software | 8.9 (#11) | 9.2 (#4) |
| Audience | ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America. | Mautic was launched to provide powerful marketing automation tools to small and medium-sized businesses and now serves marketers from freelancers to enterprises and universities. |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Mautic provides lead nurturing and drag-and-drop campaign automation for customized marketing touchpoints. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Mautic offers CRM and SMS integrations, webhooks, a plugin marketplace, and a REST API for custom integrations. |
| Self-hosting | ActiveTrail is presented as a web-based online service; the reviewed maker pages do not offer a self-hosted edition. | Users can install Mautic on their own server or hosting. |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Mautic directs users to forums for troubleshooting and offers partners for hosting, support, training and consultancy. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Mautic
- Mautic Essential€247.50 a month
- Mautic Professional€1,237 a month
- Mautic EnterprisePriced on request
- Download (self-host)Free
- Mautic TrialFree
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Mautic
Mautic is an open-source marketing automation suite for email campaigns, lead management, and customer journeys. Its drag-and-drop tools support personalized and A/B-tested marketing or transactional emails, landing pages, and campaign design. Marketers can score leads, collect information with forms, organize contact profiles by funnel stage, and gather multichannel data. Integrations include CRM and SMS services, webhooks, plugins, and a REST API. Mautic can run on a user's own server or hosting, with configurable tracking controls, IP anonymization, and cleanup tasks intended to support privacy requirements such as GDPR and CCPA. The free self-hosted download requires familiarity with CLI, web-server configuration, databases, PHP, and cron jobs; Mautic recommends a virtual private or dedicated server rather than cheap shared hosting. Managed hosting includes maintenance, updates, and security patches. A 14-day trial is available without a credit card. The listed Essential managed plan costs €247.50 a month when billed annually, or 275 EUR per month when billed quarterly. Professional starts at €1,237 a month.