ActiveTrail vs Mumara
ActiveTrail
activetrail.comMumara
mumara.comSide by side
| Figure | ActiveTrail | Mumara |
|---|---|---|
| Price from | $9/mo | $5/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 7 | 10 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.2 (#74) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.5 (#43) |
| A/B testing | Yes | Yes |
| Email automation | Yes | No |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2012 |
| Free plan | No | Yes |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Mumara offers Mumara ONE for cloud-hosted marketing and transactional email and Mumara Campaigns for self-hosted or managed email automation. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | Mumara states that public-facing endpoints use TLS 1.2+ and that production databases, backups and stored credentials are encrypted at rest using AES-256 or equivalent. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | No |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | Mumara says sales questions, partnerships and support escalations receive a response within one business day. |
| Trial | The pricing FAQ says the demo account is free for 30 days and requires no credit card. | Mumara Machine has a 14-day trial that includes all addons; the Mumara ONE pricing page separately describes a free tier with 100 emails per day and 100 contacts. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Mumara
- Personal$7 a month
- Professional$17 a month
- Commercial$27 a month
- Mumara ONE Essential — Newsletter$5 a month
- Mumara Campaigns Personal — Self-Hosted$7 a month
- Mumara ONE Professional — Newsletter$10 a month
- Mumara ONE Business — Newsletter$15 a month
- Mumara Campaigns Professional — Self-Hosted$17 a month
- Mumara Campaigns Commercial — Self-Hosted$27 a month
- Mumara Machine$47 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.