ActiveTrail vs OnVoard
ActiveTrail
activetrail.comOnVoard
onvoard.comSide by side
| Figure | ActiveTrail | OnVoard |
|---|---|---|
| Price from | $9/mo | $14.90/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 12 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.2 (#75) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.1 (#81) |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | OnVoard says its apps are native on Shopify, BigCommerce, EasyStore, and Wix. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | OnVoard combines email marketing, reviews, loyalty, restock alerts, recommendations, popups, and onsite tools for ecommerce stores. |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | OnVoard says its console and API use HTTPS, passwords are hashed with PBKDF2 and SHA256, and third-party credentials are encrypted in its database. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
OnVoard
- FreeFree
- Marketing Platform$15 a month
- All-In-One$24.90 a month
- ActionPop FreeFree
- Back In Stock FreeFree
- Reviews FreeFree
- Back In Stock Basic$14.90 a month
- ActionPop Essential$15 a month
- Reviews Essential$15 a month
- Back In Stock Essential$29.90 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.